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Advertising and promotion : an integrated marketing communications perspective /

Belch, George E

Advertising and promotion : an integrated marketing communications perspective / - 4th ed. - New York : McGraw-Hill, 1998. - xxii, 762 p. : ill. ; 26 cm.

Includes Index.

ISBN: 9780256218992

Dewey Class. No.: 659.1 BEL

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