Bhutan tourism monitor annual report, 2013 / (Record no. 8872)

MARC details
000 -LEADER
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005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210420121131.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number e-book (SD)
110 ## - MAIN ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Bhutan Tourism Council of Bhutan.
245 ## - TITLE STATEMENT
Title Bhutan tourism monitor annual report, 2013 /
Statement of responsibility, etc Tourism Council of Bhutan.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Thimphu, Bhutan :
Name of publisher, distributor, etc Tourism Council of Bhutan
Date of publication, distribution, etc 2014.
300 ## - PHYSICAL DESCRIPTION
Extent 104 p. :
Other physical details ill., & tables ;
Dimensions ----
520 ## - SUMMARY, ETC.
Summary, etc Contents<br/>Introduction ..........................................................................................................................................................................11<br/>Methodology ........................................................................................................................................................................11<br/>Executive Summary .............................................................................................................................................................11<br/>Global Tourism in 2011 (source: UNWTO) ......................................................................................................................... 13<br/>Inbound visitor arrivals to Bhutan in 2013 ....................................................................................................................... 14<br/>􀀶􀁈􀁆􀁗􀁌􀁒􀁑􀀃􀀔􀀃􀂲􀀃􀀤􀁑􀁑􀁘􀁄􀁏􀀃􀀷􀁒􀁘􀁕􀁌􀁖􀁐􀀃􀀶􀁗􀁄􀁗􀁌􀁖􀁗􀁌􀁆􀁖􀀃􀁒􀁉􀀃􀀬􀁑􀁗􀁈􀁕􀁑􀁄􀁗􀁌􀁒􀁑􀁄􀁏􀀃􀀹􀁌􀁖􀁌􀁗􀁒􀁕􀁖􀀃􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀔􀀚<br/>Major International Source Markets ................................................................................................................................ 17<br/>Global Segmentation of Major International Source Markets ........................................................................................ 18<br/>Road and Air Accessibility ............................................................................................................................................... 23<br/>Major International Source Markets by Bed Nights ...................................................................................................... 24<br/>Visitors by Activity ............................................................................................................................................................. 25<br/>Tourists by Popular Festivals ............................................................................................................................................ 27<br/>Trekkers by Route .............................................................................................................................................................. 28<br/>Average Length of Stay .................................................................................................................................................... 29<br/>Seasonality of Visitation (Based on Bed Nights) ............................................................................................................ 30<br/>Major Source Markets by Season of Visitation .............................................................................................................. 31<br/>Tour Group Size ................................................................................................................................................................. 32<br/>Spread of Tourism Impact ................................................................................................................................................ 33<br/>Accommodation Providers by Bed Nights ..................................................................................................................... 34<br/>Categories of Accommodation Providers ...................................................................................................................... 35<br/>Occupancy Rate Comparison by Accommodation Categories .................................................................................. 36<br/>Distribution of bed nights by Star Categories of Accommodation Providers............................................................... 37<br/>Accommodation Analysis and Occupancy Rate by Dzongkhag ................................................................................. 38<br/>Tour Operator Share of International Market ................................................................................................................. 39<br/>Tourism Earnings from International Arrivals (in $US Million) ....................................................................................... 40<br/>􀀶􀁈􀁆􀁗􀁌􀁒􀁑􀀃􀀕􀀃􀂲􀀃􀀨􀁛􀁌􀁗􀀃􀀶􀁘􀁕􀁙􀁈􀁜􀁖􀀃􀁉􀁒􀁕􀀃􀀬􀁑􀁗􀁈􀁕􀁑􀁄􀁗􀁌􀁒􀁑􀁄􀁏􀀃􀀹􀁌􀁖􀁌􀁗􀁒􀁕􀁖􀀃􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑 􀀗􀀔<br/>Age of Visitors ..................................................................................................................................................................... 41<br/>Level of Visitor Education................................................................................................................................................... 42<br/>Composition of Visitors Travel Party. ................................................................................................................................ 43<br/>Repeat Visitation Pattern of Visitors ................................................................................................................................. 45<br/>Intention to Return to Bhutan ............................................................................................................................................ 46<br/>Bhutan and Circuit Tourism............................................................................................................................................... 48<br/>Bhutan – Major Draw Cards ............................................................................................................................................ 50<br/>Keywords to Describe Bhutan ........................................................................................................................................... 51<br/>Attractions Visited/Activities Undertaken ........................................................................................................................ 52<br/>Time of Visit .......................................................................................................................................................... 53<br/>Holiday Time in Source Markets....................................................................................................................................... 54<br/>Individual Average Spending on a Bhutan Holiday.............................................................. ......................................... 56<br/>Out of Pocket Spending........................................................... .......................................................................................... 57<br/>Awareness on the Breakdown of Package Price.............................................. ............................................................. 59<br/>Prior Information on Hotels ............................................................................................................................................... 60<br/>Visitors Satisfaction Levels.................................................................................................................................................. 61<br/>Additional Facilities and Improvements.............................. ............................................................................................ 64<br/>􀀶􀁈􀁆􀁗􀁌􀁒􀁑􀀃􀀖􀀃􀂲􀀃􀀨􀁛􀁌􀁗􀀃􀀶􀁘􀁕􀁙􀁈􀁜􀁖􀀃􀁉􀁒􀁕􀀃􀀵􀁈􀁊􀁌􀁒􀁑􀁄􀁏􀀃􀀹􀁌􀁖􀁌􀁗􀁒􀁕􀁖􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑 􀀚􀀔<br/>General Profile of Regional Visitors.................................................................................................................................. 67<br/>Purpose of Visit...................................................................... ............................................................................................ 68<br/>Type of Travel ...................................................................................................................................................................... 69<br/>Travel Party Composition......................................................................................... ......................................................... 70<br/>Length of Stay......................................................... ............................................................................................................. 71<br/>Repeat Visitation Patterns.......................................................................................................................... ....................... 72<br/>Visitation by Dzongkhags........................................................................................................................ ......................... 73<br/>Major Draw Cards to Bhutan (Image of Bhutan Prior to Visit)....................................................................................... 74<br/>Types of Activities Undertaken in Bhutan ....................................................................................................................... 75<br/>Keywords to Describe Bhutan .......................................................................................................................................... 76<br/>Entry and Exit Sectors .........................................................................................................................................................77<br/>Transportation .................................................................................................................................................................... 78<br/>Accommodation in Bhutan ............................................................................................................................................... 79<br/>Factors Determining Visitors’ Time of Visit ...................................................................................................................... 80<br/>Visitors Satisfaction Levels.................................................................................................................................................. 81<br/>Satisfaction Levels on Hotels’ Quality Vs. Value for Money ........................................................................................... 83<br/>Satisfaction Levels on Restaurants’ Quality Vs. Value for Money .................................................................................. 84<br/>Satisfaction Levels on Transportation ............................................................................................................................... 85<br/>Satisfaction Levels with Customer Service ....................................................................................................................... 86<br/>Diversity of Attractions ....................................................................................................................................................... 86<br/>Pricing of Goods and Souvenirs ....................................................................................................................................... 86<br/>Easy of Organising Trips to Bhutan .................................................................................................................................. 86<br/>Spending Patterns of Regional Visitors............................................................................................................................ 88<br/>Suggestion for Improvement ............................................................................................................................................ 90<br/><br/>􀀶􀁈􀁆􀁗􀁌􀁒􀁑􀀃􀀗􀀃􀂲􀀃􀀶􀁒􀁘􀁕􀁆􀁈􀀃􀀰􀁄􀁕􀁎􀁈􀁗􀁖􀀃􀀶􀁘􀁐􀁐􀁄􀁕􀁜􀀃􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑􀀑 􀀜􀀖<br/>United States of America ................................................................................................................................................. 93<br/>China ................................................................................................................................................................................. 94<br/>Japan ................................................................................................................................................................................. 95<br/>Thailand .............................................................................................................................................................................. 96<br/>Germany ........................................................................................................................................................................... 97<br/>United Kingdom ................................................................................................................................................................ 98<br/>Australia ............................................................................................................................................................................ 99<br/>Singapore ......................................................................................................................................................................... 100<br/>Malaysia ............................................................................................................................................................................ 101<br/>France ............................................................................................................................................................................... 102<br/>􀀯􀁌􀁖􀁗􀀃􀁒􀁉􀀃􀀪􀁕􀁄􀁓􀁋􀁖<br/>Annual Tourism Statistics<br/>Graph 1.1 - Major Source Markets for International Arrivals ......................................................................................... 17<br/>Graph 1.2 - Global Segmentation of Source Markets .................................................................................................... 19<br/>Graph 1.3 - Entry and Exit by Mode of Transport ........................................................................................................... 24<br/>Graph 1.4 - Visitors by Main Motivation to Visit Bhutan ................................................................................................ 26<br/>Graph 1.5 - Visitors by Activities ...................................................................................................................................... 26<br/>Graph 1.6 - Tourist by Popular Festivals .......................................................................................................................... 27<br/>Graph 1.7 - Visitation by Month ....................................................................................................................................... 30<br/>Graph 1.8 - Bed Nights by Dzongkhags ........................................................................................................................ 33<br/>Graph 1.9 - Distribution of Bed Nights by Star Rating of Accommodation Providers .................................................. 37<br/>Graph 1.10 - Tourism Earnings from International Visitors in USD Million (2008 - 2013) ............................................. 40<br/>Exit Surveys for International Visitors<br/>Graph 2.1 - Age of Visitors ................................................................................................................................................ 41<br/>Graph 2.2 - Visitors’ Level of Education .......................................................................................................................... 42<br/>Graph 2.3 - Composition of Visitors Travel Party ........................................................................................................... 43<br/>Graph 2.4 - Patterns of Repeat Visitation ....................................................................................................................... 45<br/>Graph 2.5 - Intention to Return to Bhutan ...................................................................................................................... 47<br/>Graph 2.6 - Bhutan and Circuit Tourism ......................................................................................................................... 48<br/>Graph 2.7 - Major Attraction to Bhutan ........................................................................................................................... 50<br/>Graph 2.8 - Keywords describing Bhutan ...................................................................................................................... 51<br/>Graph 2.9 - Attractions Visited/Activities Undertaken .................................................................................................. 52<br/>Graph 2.10 - Visitors Time of Visitation ........................................................................................................................... 53<br/>Graph 2.11 - Holiday Time in Source Markets ................................................................................................................ 54<br/>Graph 2.12 - Entire Spending (Including Out-of-pocket Spending, excluding airfare) ............................................... 56<br/>Graph 2.13 - Out of Pocket Spending in USD ................................................................................................................. 58<br/>Graph 2.14 - Awareness on the Breakdown of Package Prices .................................................................................. 59<br/>Graph 2.15 - Prior Information on Hotel Standards ...................................................................................................... 60<br/>Graph 2.16 - Tourist Satisfaction Index ............................................................................................................................. 61<br/>Graph 2.17 - Satisfaction Levels with Accommodation Service ..................................................................................... 62<br/>Graph 2.18 - Satisfaction Levels with the F&B Sector ..................................................................................................... 62<br/>Graph 2.19 - Satisfaction Levels with Transportation Sector .......................................................................................... 63<br/>Graph 2.20 - Satisfaction Levels with Customer Services .............................................................................................. 63<br/>Graph 2.21 - Satisfaction Levels with Diversity of Attraction .......................................................................................... 63<br/>Graph 2.22 - Satisfaction Levels with Pricing Souvenirs ................................................................................................ 63<br/>Graph 2.23 - Satisfaction Levels with Quality of Tour Guide .......................................................................................... 63<br/>Graph 2.24 - Satisfaction Levels with Ease of Organising Trip ...................................................................................... 63<br/>Graph 2.25 - Value for Money Perception ...................................................................................................................... 64<br/>Graph 2.26 - Suggestions for Improvement ................................................................................................................... 65<br/>Exit Surveys for Regional Visitors<br/>Graph 3. 1 – Country of Respondents .............................................................................................................................. 67<br/>Graph 3. 2 - Age of Respondents .................................................................................................................................... 67<br/>Graph 3. 3 - Gender of Respondents .............................................................................................................................. 67<br/>Graph 3. 4 - Respondents’ Level of Education ................................................................................................................ 67<br/>Graph 3.5 - Purpose of Visit ............................................................................................................................................. 68<br/>Graph 3. 6 - Type of Travel ................................................................................................................................................ 69<br/>Graph 3. 7 - Travel Party Composition ............................................................................................................................. 70<br/>Graph 3. 8 - Length of Stay ................................................................................................................................................ 71<br/>Graph 3. 9 - Patterns of Repeat Visitation ....................................................................................................................... 72<br/>Graph 3. 10 - Arrivals by Dzongkhags ............................................................................................................................ 73<br/>Graph 3. 11 - Major Draw Cards for Bhutan ................................................................................................................... 74<br/>Graph 3. 12 - Activities Undertaken during the Trip ........................................................................................................ 75<br/>Graph 3. 13 - Keywords describing Bhutan .................................................................................................................... 76<br/>Graph 3. 14 - Entry and Exit Sectors ..................................................................................................................................77<br/>Graph 3. 15 - Type of Transportation ................................................................................................................................ 78<br/>Graph 3. 16 - Factors Determining Choice of Hotels ...................................................................................................... 79<br/>Graph 3. 17 - Factors Determining Time of Visitation ..................................................................................................... 80<br/>Graph 3. 18 – Tourist Satisfaction Index ............................................................................................................................ 81<br/>Graph 3. 19 - Value for Money Perceptions .................................................................................................................... 82<br/>Graph 3. 20 - Satisfaction Levels with Hotels (quality vs. value) .................................................................................... 83<br/>Graph 3. 21 - Satisfaction Levels with Restaurants and Food (Quality vs. Value)......................................................... 84<br/>Graph 3. 22 - Satisfaction Levels with Transportation (Quality Vs. Value) .................................................................... 85<br/>Graph 3. 23 - Satisfaction Levels with Quality of Customer Services ............................................................................ 87<br/>Graph 3. 24 - Satisfaction Levels with Variety of Things to Do and See ....................................................................... 87<br/>Graph 3. 25 - Satisfaction Levels with Price of Souvenirs and other Shopping Goods ............................................... 87<br/>Graph 3. 26 - Satisfaction Levels with Ease of Organising Trip to Bhutan .................................................................... 87<br/>Graph 3. 27 - Total Spending of Regional Visitors .......................................................................................................... 89<br/>􀀯􀁌􀁖􀁗􀀃􀁒􀁉􀀃􀀷􀁄􀁅􀁏􀁈􀁖<br/>Table 1.1 - Major Source Markets by Growth Rates ........................................................................................................ 18<br/>Table 1.2 - Country-wise Breakdown of International Source Markets ........................................................................ 19<br/>Table 1.3 - Road and Air Accessibility ............................................................................................................................. 23<br/>Table 1.4 - Major Source Markets by Bed Nights ........................................................................................................... 25<br/>Table 1.5 - Trekkers by Route ............................................................................................................................................ 28<br/>Table 1.6 - Average Length of Stay by Major Markets ................................................................................................... 29<br/>Table 1.7 - Bed Nights by Month ...................................................................................................................................... 30<br/>Table 1.8 - Source Markets by Season of Visitation ........................................................................................................ 31<br/>Table 1.9 - Tour group Size ............................................................................................................................................... 32<br/>Table 1.10 - Dzongkhag Arrivals and Bed Nights .......................................................................................................... 34<br/>Table 1.11 - Accommodation Providers by Bed Nights .................................................................................................. 34<br/>Table 1.12 - Categories of Accommodation Providers .................................................................................................. 35<br/>Table 1.13 - Occupancy Rates by Type of Accommodation (October and Annual) ..................................................... 36<br/>Table 1.14 - Accommodation Analysis and Occupancy Rate by Dzongkhags ........................................................... 38<br/>Table 1.15 - Tour Operator Share of Market (based on Bed Nights) ............................................................................ 39<br/>Table 1.16 - Tourism Earnings Breakdown (USD) ............................................................................................................ 40<br/>Table 2.1 - Travel Party Composition by Major Markets ................................................................................................ 44<br/>Table 2.2 - Repeat Visitors by Major Markets ................................................................................................................ 46<br/>Table 2.3 - Intention to Return to Bhutan by Nationality ................................................................................................ 47<br/>Table 2.4 - Cross-tabulation of Circuit Tourism by Nationality ...................................................................................... 49<br/>Table 2.4 - Holiday Time by Major Source Markets ....................................................................................................... 55<br/>Table 2.6 - Out-of-pocket Spending Categories in USD ................................................................................................ 58
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