000			00545nam a22001817a 4500
005			20250402100752.0
008			250402b |||||||| |||| 00| 0 eng d
020			_a9780256218992
082			_a659.1 BEL
100			_aBelch, George E
245			_aAdvertising and promotion : _ban integrated marketing communications perspective /
250			_a4th ed.
260			_aNew York : _bMcGraw-Hill, _c1998.
300			_axxii, 762 p. : _bill. ; _c26 cm.
504			_aIncludes Index.
700			_aBelch, Michael A
942			_2ddc _cSCI
999			_c12072 _d12072